Methods to develop hunting tourism in Sweden

Since prehistoric times, hunting in Norrbotten has meant sustenance and survival. Hunting was then a matter of life or death, while now it is mostly a question of recreation, food and quality of life.

One variant that has grown considerably over the years is professional hunting tourism. Internationally, we can clearly see that hunting has enormous potential as a tourist industry, and the setting up of commercial networks plays a significant role in successful distribution, both large-scale and small.

There is clear drive and intention in Norrbotten to find forms for sustainable and long-term development of professional hunting tourism. We must become better at harnessing the commercial potential of hunting tourism. Competence development and quality assurance in the form of training, certification and mentorship are areas where there is general consensus of the need for efforts.

In addition, we must acquire more knowledge of the international market, target groups and distribution channels. Norrbotten today has no clear coordinated profile as a hunting destination. Input is needed in a unified and forceful way to make Norrbotten a more obvious hunting destination. Product development, marketing, training and market communications should be integrated in a future marketing platform for hunting tourism in the county.